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Which direction should our website take?

  • , by Jake Wolki
  • 2 min reading time
Jake's pruners resting on a log in the paddock after cutting briar rose

Jake asks Wolki Farm customers what they would love to see on the website. The first person to suggest any product or feature we roll out gets a $100 gift voucher.

I'm sitting down writing this on a log in the paddock, as pictured. This morning I've been using my pruners to cut off a perennial weed we have on the farm called briar rose. It's a relatively invasive plant that quickly establishes and persists. It's similar to blackberries but doesn't spread so aggressively.

Taking the conventional approach of spraying it with herbicide would be far quicker for me and would mean less work in the future. But, as we are committed to running our farm without chemicals, I am here manually removing them.

A question for everybody

Which direction would you like to see our website take?

Since we started our website (around 2022), it was incredibly difficult to manage or make any improvements or adjustments, especially anything unique and bespoke. It was incredibly expensive, slow and fraught with issues.

The rapid development of AI has led me to get an extreme grip and understanding of our website, and partnering with the brains of different AI services, I've made radical improvements that have honestly transformed our business, our communication with customers, our efficiencies, our user experience, and not least of all, my work-life balance.

Just this week I made a change (I won't bore you with the details) that, if I'd engaged a coder, would probably have cost me five or six thousand dollars and likely taken months to roll out. Claude Code and I did it in 20 minutes. It has already had positive effects on user experience, and meant fewer phone calls, fewer emails and less work modifying transactions.

So, what would you love to see?

With the sky being the limit, I'd love to hear from you, the people who make our farm business possible, about what you'd like or love to see happen on our website. That could be something as simple as a new product or a new variation of a product we sell.

We're really enjoying expanding our Wolki Pantry range, and lots of people are enjoying ordering the same pantry staples that Mrs Wolki and I regularly stock and use at home with our family.

Or maybe there's a feature or function you've used on another website, or always thought a website should have, and you'd like to give me the idea to roll out on ours. I would love to hear from you. Email me at eat@wolkifarm.com.au.

For any product stocked, or feature or function rolled out, because of customer feedback, the first customer to suggest it will receive a $100 gift voucher from us, as thanks for your astute input into our business.

Your Farmer,
Jake

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Comments

  • Hi there – love the meat that we’ve received so far, and also the variety in the boxes. One suggestion would be to be able to get whole cuts, or even have a wait list for whole cuts – thinking things like whole packer brisket, whole pork belly, etc. Thanks Andre

    AN

    Andre Krynauw

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